This year, we launched the new HCLTech brand identity, underpinned by the distinct positioning of Supercharging Progress™ that captures the essence of what we do today and our aspiration of what we want to do more of–at scale, for our stakeholders. We also crafted a new purpose for our organization:
To bring together the best of technology and our people, to supercharge progress.
For our
Clients
We help deliver business outcomes for our clients, at speed and at scale; vested to solve day-to-day or complex challenges with both pragmatism and resilience.
For our
People
We help current (and prospective) employees “find their spark” and supercharge their career potential.
For our
Communities
We believe that impact comes from within, and it drives our long-standing commitment to the communities where we work and live.
For our
Planet
We deliver long-lasting impact through our actions as a company and through our pacts with stakeholders for a more sustainable future.
Brand transformation
This evolution marked a major milestone on the company's journey, as the new identity, purpose and positioning enable us to embrace a distinct global brand identity while retaining connectivity to our legacy. The process required an extensive strategic audit and review that engaged hundreds of staff, senior company leadership and trusted clients and partners. A talent-facing narrative in the form of an employee value proposition, 'Find Your Spark,' complements our external-facing brand position and emphasizes its commitment to helping current and prospective employees maximize their career potential and ambitions.
The impact of our new brand
Our new brand identity was unveiled to employees across the globe with great enthusiasm and celebrations. We hosted a live-stream broadcast from our New York City office, reaching all employees who participated in launch celebrations and watch parties across our global facilities, from London to Dubai and Noida to Sydney. The launch was accompanied by a comprehensive update of various brand touchpoints, including our website, intranet, social media, facilities, merchandise and internal communications. Additionally, integrated digital, employee advocacy and PR campaigns generated millions of impressions and reignited interest in the HCLTech brand.
A brand launch powered by our people
